Selected Work

Mag. iur. Mag. phil. Virginia Wilhelmer
Conception & Art Direction

Contact: hello@virginiawilhelmer.com

MyManicure

About: Nailpolish in the colours of the iconic McDonald's sauces.

Role: Conception & Art Direction
Agency: DDB Wien / Client: McDonald's Austria

Spy activities?

About: Creative ad for McDonald’s

Role: Art Direction
Agency: DDB Wien / Client: McDonald's Austria
Awards: CCA Venus Award – Shortlist (Print)

Sensitive Content

About: Creative ad for McDonald’s

Role: Art Direction
Agency: DDB Wien / Client: McDonald's Austria
Awards: CCA Venus Award – Bronze (Print)

McDonald's – Littering

About: Campaign for the McDonald's sustainability program.

Role: Art Direction
Agency: DDB Wien / Client: McDonald's Austria

McDonald's – Friends welcome.

About: Campaign for the McDonald's recruitment program.

Role: Art Direction
Agency: DDB Wien / Client: McDonald's Austria
Awards: CCA Venus Award – Silver (Strategy); Effie Shortlist; 

McCafé Daydream

About:  Daydream with McCafé Austria.

Role: Filmconcept & Art Direction
Agency: DDB Wien / Client: McDonald's Austria

Forest Fires

About: Underneath all the drama of a forest fire, it is all too often overlooked how many animals lose their lives. Caption: Saving forests means saving lives. 

Role: Concept & Art Direction
Agency: DDB Wien / Client: Greenpeace Austria
Awards: CCA Shortlist, Gewsita OOH-Award Bronze

Mäcci macht's.

About: Campaign for the McDonald's sustainability program. 

Role: Art Direction
Agency: DDB Wien / Client: McDonald's Austria

McCafé Image

About: Creative visuals for the Brand McCafé. 

Role: Concept & Art Direction
Agency: DDB Wien / Client: McDonald's Austria

Fresh harvest

About: The new McDonald’s Veggie Patty: Pure vegetables – freshly cropped.

Role: Art Direction
Agency: DDB Wien / Client: McDonald's Austria
Awards: CCA Shortlist, Adgar Gold

Wieselburger Beer 

About: Brand campaign for Wieselburger Bier.

Role: Concept & Art Direction
Agency: DDB Wien / Client: Wieselburger Bier / Brauunion Österreich

Black Friday. For Nature.

About: Black Friday. For Nature.
Don’t make nature a fashion victim.
Stop buying fast fashion. 

Role: Art Direction
Agency: DDB Wien / Client: Greenpeace Austria
Awards: Lürzers Grand Slam Shortlist, CCA Venus Silver OOH, CCA Venus Bronze Strategy, 2x Shortlist CCA  
 

Deforestation of the Amazonian rainforest

About: Due to the regulation of the world's oxygen and precipitation, rainforests are considered the most valuable type of forest. The human impact on the Amazon rainforest has been grossly underestimated. Together with Greenpeace we wanted to raise awareness.

Role: Concept & Art Direction
Agency: DDB Wien / Client: Greenpeace Austria
Awards: Adgar Gold, OOH-Award

More Creative Ads for McDonald's

About: 

Role: Conception & Art Direction
Agency: DDB Vienna / Client: McDonald's Austria

Mercedes-Benz Spa-Class

About: The Spa-Class. The new S-Class with ENERGIZING Comfort Control. Relaxing functions such as scenting, atmospheric ambient lighting and gentle massages create your wellness area behind the wheel.

Role: Photography & Art Direction
Agency: PKP BBDO / Client: Mercedes-Benz
Awards: Shortlist CCA

©2023 Virginia Wilhelmer